Grant funds Ridgway Chamber’s winter marketing Includes Skijoring
Telluridenews.com | Oct. 9, 2019
(Photo courtesy of Latitude Studio Photo courtesy of Latitude Studio)
Beautiful, snow-covered mountain peaks, alpenglow and the crisp air, peaceful moments in the hot springs, and feeling the snowflakes gently floating down. Winter scenes like these are common in Ridgway from January to March, but they are only experienced by a fraction of its annual visitors.
The Ridgway Area Chamber of Commerce aims to change that trend with the help of a $10,000 grant from the Colorado Tourism Office. The Small Marketing Match Grant from the state will fund aOuray County off-peak season marketing campaign, implemented in collaboration with the Ouray Tourism Office.
“Winter (post-holidays) is one of the slowest times of year for our businesses community and often a challenging time to keep the doors open and retain employees. Encouraging stronger visitation over the winter months helps businesses rely on more consistent volume, which in turn allows for better planning and employee retention year round,” explained Tim Patterson of RIGS Fly Shop & Guide Service, who is also the chamber’s board president. “Visitors and residents in Ridgway benefit from the proximity, access and affordability of our region’s pre-existing winter activities, coupled with our town’s incredibly scenic location. Ridgway is already viewed as a great place to get away from the typical tourist town feel and have a more authentic experience, even and especially over the winter months.”
The beautiful views of snow and mountains in Ridgway create a perfect winter vacation setting, he added. Enjoying the snowy landscapes can be combined with having a delicious meal or sipping a hot coffee from a cozy nook in one of the unique local restaurants, as well as relaxing while soaking in Orvis Hot Springs or nearby hot springs in Ouray.
Nordic and backcountry skiing and ice climbing are well-known winter recreational activities in the area, but visitors can also participate in indoor bouldering and a range of wellness activities like yoga, Pilates and massages in January, February and March. Many local art galleries, music and theater venues, local eateries, and pubs are also open year-round. Plus, winter events include skijoring, a sport where a horseback rider pulls a skier or snowboarder along a course. In 2020, San Juan Skijoring is Jan. 11-12 at the Ouray County Fairgrounds.
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Published on 10/25/2019 (221 days ago)